This Mother’s Day, Tata Tea Gold Care pays homage to a mother’s care, through innovative, customized

Chandigarh: It is said that the most natural and genuine care in the world comes from a mother’s heart. In a first for the Tea category, this Mother’s Day, Tata Tea Gold Care, the marque brand from Tata Tea’s diverse portfolio, is planning to celebrate Mother’s Day through its new campaign #MyTurnToCare. The brand plans to create a memorable experience for consumers by gifting them a unique, specially curated, personalized tea pack featuring a photo of the consumer with their mother in front of Tata Tea Gold Care pack. This unique, personalized tea pack will also feature a special individual message dedicated by the consumer for their mother. The brand will be creating 1000 such packs, customized for each of these 1000 consumers.

These first-of-a-kind limited edition packs aims to celebrate the genuine and natural caring bond between a mother and her child while also reinforcing the brand’s ‘care’ proposition. Tata Tea Gold Care helps in taking care of one’s well-being as it is an exquisite blend of valley grown teas with the goodness of 5 Natural Ingredients like Tulsi, Ginger, Brahmi, Cardamom and Mulethi.